Sanjit Bhattacharya got his start in business as a marketer but quickly pivoted into real estate in 2000. Today, he is the president and founder of Red Stone Resources, which has stakes in many successful businesses, including STK Homes. With over 25 years of experience, Bhattacharya is a graduate of Cameron University and a regular speaker at industry events and conferences.
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Every successful business starts with one thing: understanding people. That means knowing who your customers are, what they care about, and why they buy. Market research makes this possible. It gives you the data and insights to make smart, customer-centered decisions. Whether you’re launching a product or improving an existing service, market research helps you […]
Starting your entrepreneurial journey can be both exciting and daunting. Many dream of launching their own business, but the key to success lies in one critical aspect: identifying your niche and passion. These two elements will serve as the foundation upon which your entrepreneurial endeavors will grow. However, understanding how to find them requires introspection, […]
Why a Business Plan Matters Starting a business without a plan is like setting sail without a map. A business plan serves as a guide, showing where you want to go and how to get there. It defines your vision, details your strategy, and outlines the resources you’ll need. Whether you’re seeking investors, applying for […]